Many companies struggle with charity drive participation and impact, but I’ve found that these two simple tweaks can help improve both:
- Make it a competition
- Give employees more ways to contribute
Divide participants into teams, appoint captains and watch the friendly competitive blossom in employees who have never given your annual drive a second thought.
By adding a team competition, Rumblesum client, First Western Trust raised 10x more than they did the year before.
Allow employees to:
- Donate physical items
- Virtually buy those items via credit card, and/or
- Use volunteer hours to contribute to the drive
Janus Henderson Investors recently made their annual food drive a virtual one and increased their impact by 80% compared to the previous year.
By giving people more ways to contribute, you’ll:
- Increase Participation: Variety allows you to give employees with families a way to involve their kids, employees strapped for cash a way to use their time to contribute and employees short on time a quick and easy way to give.
- Raise More: Hands down, the more ways people have to donate, the more you’ll raise.
- Make People Feel Good: When people virtually “buy” a specific toy or food item, they feel better than if they were just to make a donation.
- Build Connections: Organize a group volunteer day and you’ll add some facetime to a regular-old drive.
- Have a Photo-Op: That photo at the end of the drive with all the stuff is priceless.
With more cash donations, nonprofits get:
- General Operating Support: Sure, nonprofits need specific items, but they also need dollars for general operating to distribute those items and keep the doors open.
- Big Ticket Items: Many nonprofits would love a drive for a new gym floor, a piece of machinery or other big-ticket item that doesn’t warrant a capital campaign. . . but could change their whole year.
- More Bang for Their Buck: Nonprofits often have deals with manufacturers to get what they need far below retail. For example, food banks can often turn a dollar into ten.
Breathing new life into your company’s annual charity drive may be as easy a one, two. . . no need for three.