Why Employees Need to Drive Your Culture

COMPANY CULTURE HITS YOUR BOTTOM LINE.

  • Recruitment: A strong company culture makes it easier (and less expensive) to attract talent.

  • Retention: A fractured culture breeds silos, encourages conflict and increases turnover.

  • Revenue: Happy, engaged employees increase customer retention and lifetime value.

TOP-DOWN IS NOT ENOUGH.

Most companies try to tackle culture from the top-down at turning points like fast growth, high turnover, a merger / acquisition, bringing on remote workers, etc. Without the addition of ground-up efforts, employees disengage because they have no voice or ownership of their culture.

Improving your culture requires empowering employees to build a community they want to be a part of.

KICK START AN EMPLOYEE-DRIVEN CULTURE.

  • Identify an engaged, organized employee to take the reins.

  • Set measurable objectives focused on building community.

  • Allocate a budget and participate in activities (especially leadership).

  • Start small and get feedback. Build up to regular activities that appeal to a variety of employees’ interests.

  • Expand. Ask Meghan the runner to start a running group. Ask Scott, the trivia-loving dad to host a family game night.

If you’d like more detail, check out our series Creating a Culture Committee: The Lean Way.

WHY RUMBLESUM CAN HELP.

People don’t get to know each other the way they used to. Purpose-build technology that meets employees where they are and keeps your data private will improve participation and increase the impact of your efforts.

Rumblesum is an app-based platform that empowers employees to connect on their own terms using modern-day habits like mobile competitions, games, and photo sharing.

We also help you maximize your culture budget with:

  • Aggregate data about employees’ interests,

  • Feedback through in-app surveys,

  • Photos and stats to promote your culture inside and out of the office, and

  • A Free Trial Competition to ensure it meets your needs before you commit.

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