Can photo sharing help you build company culture?

For ages, ice-breakers and team-building activities have been the go-to answer to the question, “How do I build community in my office?” Yet, it may be time to rethink that answer and embrace photo-sharing to improve your company culture. Here’s why.


Attention is precious

Peoples’ attention span is now shorter than nine seconds and our smart phones absorb much of that attention. Unlike emails, photos capture our attention and give us a ton of information in the blink of an eye because our brains respond and process images so quickly. For example, when a social media post is accompanied by a photo is ten times more likely to get engagement.

 

Photo-sharing is the new norm

Instagram has more than 1 billion users, 60% of whom are active monthly. Photo-sharing is how your younger employees are used to building community outside the office. Tapping into things your employees already do to achieve your goals, is much easier than getting them to adopt new ones. Your best bet is to use photos to spark connections with photos and then encourage them to connect offline around common interests they discover as a result of the photos.

 

Visual cues teach us things about each other

With so much office communication taking place via email, instant message and text, we lack the visual cues that tell us who someone is outside the office like seeing a kid’s drawing, bike helmet or trophy in their office.

Supplementing screen-to-screen conversations with photos can re-establish those visual cues quickly and effectively. In fact, 60% of Rumblesum participants learn something new about their coworkers after just a single challenge.    

 

Photos Improve Recall

Many ice-breakers rely on listening, but studies show that people only remember 10% of what they hear once 72 hours have passed. However, incorporating images boosts that number to 65% after three days. You can see why images are so important when you’re trying to build connections between people.

 

Commonality builds community

Photos allow employees to better understand their coworkers on their own terms. Introverts especially like to connect with people with whom they have things in common. Plus, the right photo prompts encourage employees to open up about the things they like to do outside the office.


In conclusion, if you’re looking for a way to build community in your office that taps into today’s trends, photo-sharing may be the right fit for your office. If you’re looking for a platform and a few tips and tricks to get employees to upload and peruse photos, check out out Instagram to see just a portion of the photos we’ve collected from participants and give us a shout.


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